The optional eStarDirect™ module provides an easy and powerful way to enhance communications with your customers via direct marketing campaigns, subscriptions and surveys. Create personalized, targeted e-mail and letter campaigns based on specific criteria and proactively identify and benefit from available business opportunities. eStarDirect™ makes it possible for our clients to build strong customer loyalty by keeping the consumer involved in the relationship and offering superior and specialized service.

Powerful campaign and survey capabilities

• Surveys and campaigns support communications with your customers via e-mail and letter
• Templates simplify survey development
• Stratify your customer database for targeted mailings or sample them for surveys
• Support for opt-in mailings and un-subscribe requests
• eStarView reporting module can be used to mine customer data for survey and campaign opportunities

Maximize your value

• Provide customers with information about new products, policy changes or alerts
• Personalized communications and relationship building increase customer loyalty and sales
• Learn about your customers; Promote new products; Anticipate service needs.
• Maintain mailing lists for routine subscriptions and services

Superior design and technology

• Automatically schedule routine mailings
• Easily import or export mailing lists; Verify addresses with integrated eStar Address Quality module
• Create rich content mailings in HTML format
• Company branding on all outgoing communications
• Accommodates high volume mailing lists, campaigns and surveys
• Support for on-line and traditional surveys and comment cards
• Support for Do Not Contact and un-subscribe requests to respect your customers' wishes